About

Designed with meaning.

For Flora Ciccarelli, jewellery is more than an adornment. It is a way to express individuality, preserve memories and celebrate the connections that shape who we are.

For years, Flora wondered whether it was possible to turn a true passion into a livelihood. Today, her journey is a testament to the beauty of taking a chance on yourself.

Fashion had always been a part of Flora’s life. After finding her way to the women’s accessories and home décor buying teams at Les Ailes de la Mode, she discovered a career she genuinely loved, learning from inspiring mentors along the way. But with the arrival of her children came a new desire: to find a way to embrace motherhood without letting go of her creative ambitions.

An unexpected jewellery-making class with her sister would prove to be the beginning of something special. What started as a reluctant evening soon became a creative pursuit, first shared through intimate jewellery gatherings at home and eventually brought to local retailers. Little by little, a passion took shape into a business of her own.

Today, Flora’s designs are deeply influenced by her Italian-Canadian heritage and memories of summers spent in a small town along the Adriatic coast. These two worlds, and the stories that connect them, continue to inspire her work. Nostalgia, family and heritage are woven into the pieces she creates, each reflecting her belief that the most meaningful jewellery is often the most personal.

Flora feels an emotional connection to every piece she designs. Her hope is that each one finds its own place in your story, becoming something to treasure, to remember and perhaps one day, to pass on.

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